Own brands

Maresi own brands

Strong brands with long traditions

Maresi Austria brings together well-known Austrian brands including Knabber Nossi, Inzersdorfer, Shan’shi, MARESI, Siggi, Die leichte Muh and Himmeltau all under one roof. These brands are developed and managed from our headquarters in Vienna for the Austrian and international market.

Our marketeers invest their extensive know-how into continuously growing brands and new products. An innovative advertising mix ensures high levels of awareness, while relevance secures loyal users.

„We look after our brands and develop new products so that they contribute to the success of the company and help increase turnover.“

Maria Laubreiter, Head of Marketing, Own Brands

For more than 60 years FELIX Austria is one of the most prestigious producers of ketchup, sugo and table sauces in Austria. Its high quality products are due to carefully selected raw materials, thoughtfull production and passion for the goods. The market leader company in Austria sells in more than 20 countries across Europe.

In our ketchup assortment we offer besides the mild and hot version some specialties as well. The ketchup called Fire of Hell is an extremely hot alternative, the ketchup without added sugar provides the same taste with 60% less calories (compared to Felix ketchup mild) and the Stevia ketchup is popular amongst health conscious consumers.

Knabber Nossi – the most popular snacking sausages in Austria. The Knabber Nossi brand has been on the Austrian market since 1979. An idea that became its own market with new products and flavours being created all the time. The classic snacking sausage has been followed by innovation after innovation, with new flavours coming out even today. Knabber Nossi is the alternative to all manner of crisps and sweets. Funny and cheeky TV ads give Knabber Nossi an unmistakable brand personality.

The MARESI brand has been around since 1955 and stands for top-quality Austrian dairy products. No. 1 in the coffee milk segment, plus many different types of ready-to-drink Viennese iced coffees, hot chocolates, karak chai, and powdered milk. Farms that have been operating for generations in the beautiful Austrian Alps provide delicious Alpine milk to the dairy every day, where it is turned into MARESI products of the highest quality. Under the Sennerin brand, we deliver the best Austrian dairy products to over 30 countries.

Totally Asian, totally easy. Shan’shi – the market driver for Asian products in Austria – offers a wide range of products that makes enjoying authentic Asian cuisine at home easy. The brand is easily recognisable by its red and black design and stands for high-quality Asian ingredients. The range includes products from various Asian countries such as coconut milk, noodles, vegetables, soy, soy dipping sauces and ready-made sauces.

The well-known floor care brand launched by Henkel company group offers solution for caring, cleaning and maintaining all type of floors. Different products with special formula are available for laminate floor, for parquet and for stone and cereamic floor. They clean gently and provide long lasting protection. Sofix - the floor professional!

Own brands with a history and a future

Strong brands and superior products – that’s our passion. And it’s a passion we bring to life by developing small and large brands alike and with sales both at home and abroad. The valuable experience we gain with our own brands has a direct impact on all the decisions we make for our partner brands.

Maresi International

Based in Austria - at home in CEE. With our locations in Austria, the Czech Republic, Hungary, Romania and Slovakia, we reach over 50 million consumers. Through our international distribution partners, we supply Europe and the world.